To drive new submissions for Builders Mutual's Builders Risk products, we launched a new social and email campaign called "This is Risky." The campaign was meant to grab attention and standout from the traditional insurance emails and social ads that our target audiences are accustomed to seeing in their inboxes and social feeds.
This was a multi-team collaboration, and the campaign was ultimately credited for the significant increase in new business submissions, leading to a Builders Risk goal surplus for 2024.
